Branding is the process of giving a meaning to specific organizations, company, products or services by creating and shaping a brand in consumers minds.A brand in how a company differentiate itself from its peers brand.It can be thought of as the personality of the company, communicated through an identifying mark logo,name, tagline, voice and tone.

6 Branding Types

*Corporate branding
*Personal branding
*Product branding
*Geographic Branding

*Retail branding
*Services branding

4D’s of Branding

Deciding,
Designing
Delivery
Determinating

5A’s of Branding

  • Awareness
  • Appeal
  • Ask
  • Act
  • Advocacy

3C’s

  • Clarity
  • Consistency
  • Constancy

4 V’s

  • Value
  • Vision
  • Visual
  • Voice

3 P’s

  • Promise
  • Positioning
  • Performance