How might B2B marketing be redefined?

B2B advertising? It’s untrue. But hear me out before you roll your eyes. You will undoubtedly lose your audience’s attention if your choice to start marketing to “businesses” is accompanied by dull buzzwords, generic landing sites, and dull LinkedIn advertising. B2B marketing that works isn’t dull. You have to win over every single member of the buying committee, therefore it should be even more convincing and engaging.

Demonstrating to each buyer that you comprehend their specific demands and provide the greatest solution to alleviate their pain points is the most efficient strategy to get them to start making purchases. Does this sound like you? It sounds a lot like B2C marketing, which is why.

The term “B2B” has prevented revenue executives from forming sincere relationships that yield tangible outcomes. In the worst scenario, revenue leaders are abusing it as a justification to cut corners by taking ideal customer profiles (ICP) too literally and ignoring the minute but vital characteristics that give our target customers a human face.

We will not be able to develop the dynamic, individualized routes to purchase that are necessary for converting new customers if we continue to approach marketing like a faceless transaction.